Hours, times, contact details, location. These are essential, what 90% of your visitors will NEED it for, and not just 'nice to have'. Make 'em easy to find and clear to understand.No sound. (links to videos etc marked as such, fine.)
No flash.
Ensure it's compatible with as many browsers / platforms etc. as possible. I'm on a Mac, using Firefox, and even if I could use IE (or had a PC) I wouldn't.
Ensure images are good enough quality - watch for pixilisation.
Don't do cheap nasty aeroplanes flying over the site, or turning props or fluttering flags etc, etc. Ten your olds aren't hooked by moving stuff anymore and 40 year olds like me see it is childish junk.
Stuff like Facebook, Twitter etc are great, but don't put content there you can't get on the website - they are another 'route to market'
not an alternative. I won't touch Facebook again, for good reasons, and I'm not alone. (Others find it fine, of course, and as has been said, for many it works well.)
No 'mystery meat'.
Do a blog or Facebook/Twitter stuff
only if you can keep it up. "New for 2006" or "Ron will be finishing this wing in the summer of 2008" just looks bad. Make a commitment (quarterly, not weekly say) that you can commit to and
stick to it.
Make sure that internal stuff is acted on and goes up fast. If you lose the support of the membership / those 'inside' then what are they going to tell the public? Who in the organisation 'owns' the website? Can they make changes immediately? If not, make it so.
The biggest web-mistake is NOT doing the following...When you are at Beta, get a bunch of guys who've never seen anything of your website to do test runs/workshops with it. Observe,
without intervening and note the 101+ things where it doesn't work like you thought it would, and note it down. Make your web-monkeys
fix those, and just mallet their fingers or pull their ponytails if they a) try to blame the users b) try to explain away why they half-@ssed system doesn't work from the user point of view. It's about making the customers / users happy,
not an easy, flashy life for the webboes.
And, when tempted, remember:
Keep It Simple, Stupid!Regards,