Pathfinder wrote:
Artwork cannot be designed by a committee.....
Oh dear God, yes, you're right about that.
Nothing will screw up your logo faster than more than 2 people working on it, and those two really need to have very similar minds and understand each other. Even then, it's not the best idea.
Here's what'll happen if you have someone who has a clue what they're doing:
1. Logo design is done, something basic and gets shown to the group
2. Someone from the group says, "Hey, why don't we add [insert random idea that doesn't belong, here]"
3. Others think it's good idea.
4. Designer's face contorts because they know it'll look horrible.
5. Yet another member says, "Yeah, and why can't we also add [another random element with no place in the logo]"
6. The same others think
that's a good idea, too.
Original designer will then do one of the following:
1. Nod, then go back and finish up the original design as he presented it, because he knows the group isn't going to go
pay someone to do it again (as the it was a free job anyway).
2. Put all eighteen unrelated elements into a small logo, knowing it'll look like a spaghetti bowl exploded, just so he could make the point that design by committee is an insane idea that must be proven wrong every single time, for all eternity, with nobody ever learning the lesson.
I've done unit, mission and project patch designs for military, aerospace and other units/groups/companies over the years. I make it really clear up front that normally, 3 elements to a logo is at least one more element than should be there. For the most part, I'm usually right.
The most I ever used on one design that worked (sort of) okay was this one:
Login
Register
FAQ
Search
