This is kind of out of left field, but please bear with me.
First off, I was enchanted with the CAF as a kid, and am just amazed at what it has morphed into today...something that I would be willing to bet guys like Lefty, Lloyd Nolan, Vern Thorpe, Walt Wooten, and the 'early Colonels' would just shake their heads at and say "that's NOT what we had in mind...."
The argument over the logo has been amusing to read, and the calendar/profit thing has just made me roll my eyes. The warbird/airshow movement isn't big enough or important enough to have the kind of in-fighting it has.
ANYHOW.
My other 'life' is running with the Unlimited Hydroplane crowd. Last year I put together a sponsorship from the United States Navy--yes, actually got the government to finance our racing operation. Painted the boat up in Blue Angel colors and raced across the country. Did pretty well, too.
When we were formulating the program, we wanted to maximize exposure for the Navy, as well as awareness of the sailors/soldiers/airmen in all the armed forces. We thought it would be a neat idea, as part of the sponsorship terms, to 'donate' a percentage of our winnings from each race site to the USO. Great idea, eh? Because the USO is all about supporting our troops, etc. Kind of a win-win for everyone.
The USO came back and told us to pack sand...that unless we could make a 'donation' of over some ungodly number--my mind says $50,000--we were expressly forbidden to put their logo on our boat, or mention them in any of our press releases, etc.
It was an amazingly stunning blow to me--especially as a former Navy pilot who had utilized the USO a lot, and given that my mom has been a USO volunteer for nearly 20 years. What is the saying? No good deed goes unpunished?
After I got over the shock of it all, I did a bit more rooting around to find out why, and once the emotions settled down it actually DID make sense. The USO did not want to have their name associated with every two-bit fund-raiser, grassroots, local organization that IF something went wrong, would result in bad publicity. By requiring that that kind of 'association' be in place before you can 'use' the USO brand, it makes sure that they're not drug through the mud through circumstances beyond their control. Kind of convoluted, but if I ran something like the USO, United Way, or a non-profit organization, I wouldn't want anyone off the street using my name/logo.
Can you imagine if (insert any racist/political/religious extremist group) held a biker gang poker run and wet t-shirt contest to raise money for your organization, and the media got ahold of it?
Yes, kind of an extreme example, but it does make sense. And perhaps, JUST PERHAPS, this is what the CAF is trying to do with this photo/calendar issue. Money may have plenty to do with it, but it also may have to do with controlling your brand and making sure it doesn't get 'exploited' from a business standpoint.
Just a thought.
And as far as the Reno Air Race stuff goes...well, as a member of the press corps there since 1986, I'm just going to say that it is a complete non-issue. RARA may be many things...lots of them not very good...but they make it clear what their expectations are, and everyone I know plays by the rules. It's not that big of a deal to clear it with them ahead of time. It's never been an issue.
_________________ Offer me solutions, offer me alternatives, and I decline......
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