Thu Oct 15, 2009 11:06 am
Thu Oct 15, 2009 11:28 am
me109me109 wrote:Lynn- So you're saying that any WWII warbird that has glossy paint, new hardware, modern avionics, clear coats, alternators, an owners name under the canopy or any other minute inaccuracy is no longer able to commemorate the sacrifice of the men and women who flew them? That is ridiculous. The CAF goal is the commemoration of those individuals and a decal won't detract from that goal. The problem is we know too much here on WIX, 99% of the general population wouldn't know the difference between a spitfire and a mustang and yet you and others think that because the freaks (me included) here on WIX notice and don't approve then Joe Schmo wont approve. WRONG. It is the sight, smell, sound, and perpetual existence of the aircraft that is important, not 100% authenticity (even though that is a worthy goal).
Thu Oct 15, 2009 11:37 am
Thu Oct 15, 2009 12:39 pm
Thu Oct 15, 2009 12:48 pm
but I never realized there was so much outright animosity for them...
Thu Oct 15, 2009 12:49 pm
Thu Oct 15, 2009 12:59 pm
lmritger wrote:
I did make a suggestion, which apparently got overlooked in the rush to defend the besmirched "honor" of the CAF, and that was to have better signage around the aircraft on the ground at events, such as a CAF flag. Here's some more specific ideas:
- Work with air bosses at shows so all CAF aircraft are gathered into one area, with "branded" corral posts and wide, bright lines or ropes which you can run around the circumference of this corral, and a single entry point for the public to come into the CAF area to see all the aircraft gathered together.
- Ensure that there is a wide range of CAF-branded merchandise available at a tent/booth/table/whatever in one corner of this corral... and MAKE SURE there is a *LOT* of reasonably priced kid-oriented stuff like small t-shirts, etc.
- Get promotional brochures printed up which are all done to a common format and which give the history of the aircraft type AND the specific airframe, and talk about some of the pilots who flew them... this doesn't have to be big, the Fighter Factory has glossy trifold pamphlets printed on a standard 8.5 x 11" sheet which have all this info
- Have a centralized database on the CAF homepage which gives this same detailed information, along with external links to other sites which cover the type in greater detail.
- Cultivate relationships with aviation photographers and magazines to ensure any A2A photos specifically mention the CAF, AND print a web link to the CAF site in the photo caption where readers can go to find out more info on that specific airframe
- Solicit targeted advertising for each individual aircraft history page on the website; this allows CAF to market advertising opportunities to businesses, and perhaps allow those business sponsors to use imagery of "their" aircraft in their advertising or correspondence if they so desired.
Nothing I've mentioned above would incur a major cost, but it WOULD require excellent communication skills and a commitment from the CAF as an organization to work together to build "brand recognition". The question then becomes whether the CAF leadership is willing to entertain alternative marketing and branding ideas such as those offered above.
Lynn
Thu Oct 15, 2009 1:06 pm
Django wrote:Lots of good ideas here Lynn. I'm no skilled A&P, but I am a skilled graphic designer, and I have volunteered my time to work on some pieces for the CAF, but have never heard a peep out of anyone.lmritger wrote:
I did make a suggestion, which apparently got overlooked in the rush to defend the besmirched "honor" of the CAF, and that was to have better signage around the aircraft on the ground at events, such as a CAF flag. Here's some more specific ideas:
- Work with air bosses at shows so all CAF aircraft are gathered into one area, with "branded" corral posts and wide, bright lines or ropes which you can run around the circumference of this corral, and a single entry point for the public to come into the CAF area to see all the aircraft gathered together.
- Ensure that there is a wide range of CAF-branded merchandise available at a tent/booth/table/whatever in one corner of this corral... and MAKE SURE there is a *LOT* of reasonably priced kid-oriented stuff like small t-shirts, etc.
- Get promotional brochures printed up which are all done to a common format and which give the history of the aircraft type AND the specific airframe, and talk about some of the pilots who flew them... this doesn't have to be big, the Fighter Factory has glossy trifold pamphlets printed on a standard 8.5 x 11" sheet which have all this info
- Have a centralized database on the CAF homepage which gives this same detailed information, along with external links to other sites which cover the type in greater detail.
- Cultivate relationships with aviation photographers and magazines to ensure any A2A photos specifically mention the CAF, AND print a web link to the CAF site in the photo caption where readers can go to find out more info on that specific airframe
- Solicit targeted advertising for each individual aircraft history page on the website; this allows CAF to market advertising opportunities to businesses, and perhaps allow those business sponsors to use imagery of "their" aircraft in their advertising or correspondence if they so desired.
Nothing I've mentioned above would incur a major cost, but it WOULD require excellent communication skills and a commitment from the CAF as an organization to work together to build "brand recognition". The question then becomes whether the CAF leadership is willing to entertain alternative marketing and branding ideas such as those offered above.
Lynn
Thu Oct 15, 2009 1:19 pm
Thu Oct 15, 2009 2:26 pm
Thu Oct 15, 2009 2:47 pm
Thu Oct 15, 2009 2:49 pm
Thu Oct 15, 2009 2:50 pm
- Work with air bosses at shows so all CAF aircraft are gathered into one area, with "branded" corral posts and wide, bright lines or ropes which you can run around the circumference of this corral, and a single entry point for the public to come into the CAF area to see all the aircraft gathered together.
- Ensure that there is a wide range of CAF-branded merchandise available at a tent/booth/table/whatever in one corner of this corral... and MAKE SURE there is a *LOT* of reasonably priced kid-oriented stuff like small t-shirts, etc.
- Get promotional brochures printed up which are all done to a common format and which give the history of the aircraft type AND the specific airframe, and talk about some of the pilots who flew them... this doesn't have to be big, the Fighter Factory has glossy trifold pamphlets printed on a standard 8.5 x 11" sheet which have all this info
- Have a centralized database on the CAF homepage which gives this same detailed information, along with external links to other sites which cover the type in greater detail.
- Cultivate relationships with aviation photographers and magazines to ensure any A2A photos specifically mention the CAF, AND print a web link to the CAF site in the photo caption where readers can go to find out more info on that specific airframe
- Solicit targeted advertising for each individual aircraft history page on the website; this allows CAF to market advertising opportunities to businesses, and perhaps allow those business sponsors to use imagery of "their" aircraft in their advertising or correspondence if they so desired.
Nothing I've mentioned above would incur a major cost, but it WOULD require excellent communication skills and a commitment from the CAF as an organization to work together to build "brand recognition". The question then becomes whether the CAF leadership is willing to entertain alternative marketing and branding ideas such as those offered above.
Thu Oct 15, 2009 3:09 pm
Thu Oct 15, 2009 3:11 pm