Museums need to tell a story with the displays as much as possible and use photographs whenever you can.
People's attention spans, particularly young people, are ever so short these days, and they don't always remember reading something. They do, however, tend to remember seeing pictures, for a longer period of time.
They need to be able to compare things to also, for instance . . .
A museum has a aircraft on display (it doesn't matter what type) and they have a little sign in front saying what it is, its diminsions, the engine type and so forth. Those that already know what it is can be duly impressed with it just being there for them to see. However, those that don't really know what it is or what the history of the type is usually just look, and say "yeah, so what". But, when you add some pictures, to the display, showing the type when it was in general use, pictures of the type with different paint schemes and so on, you have something for the, not knowing crowd, to compare the aircraft to. This can, and does, create a spark of interest in people, not all people, but a lot of them. And they usually want to know more. Because they want to know more, they buy books from the museum's gift shop. They buy models, they buy pictures, they buy anything that helps them learn more.
I also favor dioramas. They don't have to be big things, most museums just don't have the space, but even a portable wall (like a divider) with a painted background on it can add feeling to a displayed aircraft.
Mannequins dressed in period garb are also nice, but sometimes they detract from the aircraft, especially if there are more than one. Plus they are extremely expensive to acquire and outfit. A lot of the time a single mannequin, plus all the stuff put on it can cost over a $1,000.00, sometime way over a thousand dollars.
Models of an aircraft type also add to a display, but unless it's planned to display a large quanity of the type I would stay away from the 1/72nd scale. People like to see large models with real aircraft.
One last thing. Displays should always be portable, walls and everything. There's no need to spend the money on a display if, sometime in the future, you might have to move it.
So, keep it interesting, and KISS - Keep It Simple Stupid.
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